Is Social Media Making Us Less Social?

Written by Steve Rose

Steve Rose, PhD, is an addiction counsellor and former academic researcher, committed to conveying complex topics in simple language.

On the go? Listen to the audio version of the article here:

In an age where we are becoming more connected through social media every day, it sometimes feels like we are also becoming less social.

Why go through all of the inconvenience of meeting up in person when you can simply catch up online?

Within the last decade, technology has profoundly shifted the nature of human communication.

Some say we are “hyper-social,” always connected and communicating with multiple people at the same time. Others would say we have become “anti-social,” glued to our devices, and lacking interpersonal skills. So which is it?

Is social media making us less social?

Social Media is making us less social when used to compare oneself to others, contributing to higher levels of loneliness and lower levels of well-being among frequent users. It can be social when used to connect with others.

Let’s take a look at the research.

Also, if you or someone you know is struggling with mental health issues, you can check out my resource page for suggestions on how to find help.

Social Media Contributes to Social Isolation

The first study looking at this phenomenon was published in 1998, around the time when many people were starting to use the internet.

The researchers followed 169 people during the first two years of their internet use to determine if this new technology made them more social or less social, finding:

“…greater use of the Internet was associated with declines in participants’ communication with family members in the household, declines in the size of their social circle, and increases in their depression and loneliness.”

This was seen as quite the paradox, given that the individuals were using the internet extensively as a communication technology.

A 2004 study comparing internet use to face-to-face interaction found a similar conclusion, stating:

…the Internet can decrease social well-being, even though it is often used as a communication tool.

Has anything changed since then?

Ten years later, a 2014 study on college students suffering from internet addiction found:

Results show that excessive and unhealthy Internet use would increase feelings of loneliness over time…[.] This study also found that online social contacts with friends and family were not an effective alternative for offline social interactions in reducing feelings of loneliness.

In her recent book, iGen, Jean Twenge writes about the generation born after 1994, finding high rates of mental health issues and isolation:

“A stunning 31% more 8th and 10th graders felt lonely in 2015 than in 2011, along with 22% more 12th graders”…[.] All in all, iGen’ers are increasingly disconnected from human relationships.

She argues the increasing level of screen-time and decreasing degree of in-person interaction leaves igen lacking social skills:

“In the next decade we may see more young people who know just the right emoji for a situation—but not the right facial expression.”

A 2016 study comments on this generational phenomenon, stating:

It is surprising then that, in spite of this enhanced interconnectivity, young adults may be lonelier than other age groups, and that the current generation may be the loneliest ever.

The correlation between internet use and isolation is fairly established in the literature. But let’s not paint the whole internet with the same brush.

A 2014 study highlights the psychological costs and benefits derived from social media use, stating:

…online tools create a paradox for social connectedness. On one hand, they elevate the ease in which individuals may form and create online groups and communities, but on the other, they can create a source of alienation and ostracism.

It turns out the answer may be a bit more complicated.

Let’s take a look at the specific factors that make the difference.

Social Media Can Be Social (If used to connect)

A 2016 study with the apt subtitle, “Why an Instagram picture may be worth more than a thousand Twitter words,” finds that image-based social media platforms like Instagram and Snapchat may be able to decrease loneliness because of the higher levels of intimacy they provide.

Another 2016 study, specifically looking at Instagram use, found that it isn’t the platform that matters. It is the way the platform is used that matters.

The researchers studied Instagram use among 208 undergraduate students, finding there was one thing that made all the difference: “the social comparison orientation.”

What is social comparison orientation?

It’s when you compare yourself to others on social media. For example, you may find yourself passively scanning through an endless feed of finely curated photos, wishing you had a different body, a different job, a different life!

It’s the sense that everyone has it better than you, and that you’re missing out on all of the best events, vacations, and products.

Students who rated high on social comparison orientation were more likely to widely broadcast their posts in an attempt to gain status. Students who rated low were more likely to use the platform to connect with others meaningfully.

A 2008 study on internet use among older adults supports this distinction, finding:

…greater use of the Internet as a communication tool was associated with a lower level of social loneliness. In contrast, greater use of the Internet to find new people was associated with a higher level of emotional loneliness.

Using the internet as a communication tool can decrease loneliness.

Experimental evidence in a 2004 study, highlights this by measuring a person’s level of loneliness throughout multiple intervals as they engage in an online chat. They concluded:

Internet use was found to decrease loneliness and depression significantly, while perceived social support and self-esteem increased significantly.

Although chatting online can decrease loneliness, what about using social media platforms to post status updates?

A 2012 study conducted an experiment to determine if posting a Facebook status increases or decreases loneliness. Yes, this is an actual experiment.

The researchers told one group of participants to increase their number of status updates for one week. They didn’t give any instructions to a second control group. Results revealed:

(1) that the experimentally induced increase in status updating activity reduced loneliness, (2) that the decrease in loneliness was due to participants feeling more connected to their friends on a daily basis, and (3) that the effect of posting on loneliness was independent of direct social feedback (i.e., responses) by friends. 

These results may seem to contradict the previous finding that social media broadcasting is correlated with increased loneliness, but there is a crucial difference: the social comparison orientation.

In this experiment, the researchers did not differentiate between users who had high or low levels of social comparison. The users in the group being told to update their status more frequently were not told to scan their news feeds more often, nor was their social media use manipulated to alter their level of social comparison.


So what is the key lesson here?

Using social media in a way that connects us with others can make us less lonely and more social.

Unfortunately, as social media use increases, we are becoming lonelier.

This trend suggests we may not be using social media in the most social ways, comparing ourselves to others. In addition, we may be sacrificing in-person interaction for the convenience of social media interaction. Both of these factors increase the likelihood of experiencing social isolation.

If you are interested in reading more on the psychology of social media, you can check out my comprehensive post on the topic here: Why We Are Addicted To Social Media: The Psychology of Likes.

In that article, I go deep into the research on what keeps our brains hooked on social media likes and how you can use social media in a healthier way.

Fascinated by ideas? Check out my podcast:

Struggling with an addiction?

If you’re struggling with an addiction, it can be difficult to stop. Gaining short-term relief, at a long-term cost, you may start to wonder if it’s even worth it anymore. If you’re looking to make some changes, feel free to reach out. I offer individual addiction counselling to clients in the US and Canada. If you’re interested in learning more, you can send me a message here.

Other Mental Health Resources

If you are struggling with other mental health issues or are looking for a specialist near you, use the Psychology Today therapist directory here to find a practitioner who specializes in your area of concern.

If you require a lower-cost option, you can check out It is one of the most flexible forms of online counseling. Their main benefit is lower costs, high accessibility through their mobile app, and the ability to switch counselors quickly and easily, until you find the right fit.

*As an affiliate partner with Better Help, I receive a referral fee if you purchase products or services through the links provided.

As always, it is important to be critical when seeking help, since the quality of counselors are not consistent. If you are not feeling supported, it may be helpful to seek out another practitioner. I wrote an article on things to consider here.

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  1. taurusingemini

    that’s just it, people often mistake being connected on a more personal level with the total number of “Friends” they have on FB or MySpace or whatever OTHER forms of social networking, and they often neglect to realize, that face-to-face interaction is what makes these connections between people more intimate…

    • Steve Rose

      Exactly. Social media can supplement your social life if used to connect, but can’t be a substitute for it. Thanks for the comment! Great to connect with you again. It has been a while since I’ve posted.

      • taurusingemini

        Yeah but now, modern day people tend to use social media as their only FORM of connection, it’s like if you don’t exist on FB or other forms of social netowrking sites, you practctically, don’t exist at all!

        • Steve Rose

          With the trend toward increasing loneliness, it would for sure suggest social media is replacing in-person interaction.

  2. odonnelljack52

    one of the damning statistics on the recent programme Pllanet Children was 97% of primary school children were taken to school by an adult. They spend less time outside than those in prison. Our kids are getting fatter. They live in a bubble and social media swells that bubble and the vision of themselves becomes increasingly distorted. My grandkid loves phones because mum and dad always have their noses in their phones. The grandkid isn’t content with a kid-on phone. She wants the real one, and she’s just over a year old. We create our own hell, but our kids jump in with both feet. Why shouldn’t they? Mum and dad do it and it’s vastly entertaining. Social media swallows time. Why am I adding to it here? God knows.

  3. Rosaliene Bacchus

    Thanks for raising this issue, Steve. I’ve tried, without success, to arrange a lunch-meet with a dear friend–just half-hour away by bus–who has fallen victim to FB’s false promise of connection. Since I’ve long escaped from FB-addiction, I no longer know how she’s doing.

    • Steve Rose

      Glad to see you’ve been able to gain a sense of control! I hope your friend is well and wish her all the best.

  4. Rev. Joe Jagodensky, SDS.

    In a restaurant, I went to a couple both staring deeply and silently at their phones and said, “That’s true love.” They laughed.

  5. Mad Sociologist

    Not up on the research, but it is fascinating. Might we be getting the correlation confused? Could it be that people who are more lonely are more likely to spend time on social media in search of connection? Is this controlled in the research?

    • Steve Rose

      From the research I’ve seen so far, it seems that social anxiety is the confounding variable between loneliness and increased social media use. Also, Jean Twange looks at this question in her book igen and finds that the research supports the hypothesis that social media use leads to increased loneliness. A couple of experiments I cited here use a control and don’t support that hypothesis, but they are fairly limited because they only look at narrow forms of social media use like status updates or chatting with an anonymous person.

  6. Steve

    Correctly said.



  1. The Power of Social Connection | Steve Rose PhD - […] forms of addiction are especially focused on the “social” theme. My article, “Is Social Media Making us Less Social?”…

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